Rasha El-Ibiary, PhD

Associate Professor | Digital Media & Communication Specialist | Academic Consultant | Media & Politics Researcher

Giza, EG.

About

Highly accomplished Associate Professor and Academic Consultant with a PhD in Political Communication, specializing in the interdisciplinary intersections of digital media, politics, and communication. Leverages extensive expertise in qualitative and quantitative methodologies to conduct impactful research, inform industry practices, and lead significant academic initiatives globally. Recognized for prolific publications in top-tier journals and leadership roles on international editorial boards and research projects, driving forward media studies and social justice.

Work

Nile University

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Associate Professor, Digital Media and Communication

Cairo, Egypt, Egypt

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Summary

Leads advanced research and instruction in digital media and communication, shaping future scholars and contributing to academic discourse in the School of Digital Humanities.

Highlights

Conducts cutting-edge research exploring intersections of media, politics, gender, and digital communication, informing both academic inquiry and industry practices.

Publishes extensively in high-impact peer-reviewed journals such as International Communication Gazette and Digital Journalism, contributing to global media scholarship.

Serves as an esteemed editorial board member for several academic journals, including Sage Open and Frontiers in Communication, influencing scholarly publication standards.

Mentors and educates students in advanced digital media and communication theories, fostering critical thinking and research skills.

UN Women, Egypt

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Individual Consultant, Ending Violence Against Women Department

Cairo, Egypt, Egypt

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Summary

Provides expert consultancy to develop a comprehensive study on news coverage of violence against women and girls, contributing to critical social impact initiatives.

Highlights

Developed and presented an inception report, outlining the strategic framework and methodology for a comprehensive study on news coverage of violence against women.

Authored a detailed draft report, synthesizing extensive research and analysis to inform UN Women's 'Ending Violence Against Women Department' initiatives.

Finalized a comprehensive report, incorporating feedback to deliver actionable insights and recommendations for media representation of gender-based violence.

Managed research and reporting processes, ensuring alignment with project objectives and UN Women's strategic goals.

ESLSCA University

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Adjunct Associate Professor, New Media and Communication

Cairo, Egypt, Egypt

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Summary

Provided instruction in contemporary political thought, advancing students' understanding of modern political discourse and its media intersections.

Highlights

Taught 'Contemporary Political Thought,' engaging students in critical discussions on current political ideologies and their impact.

Developed curriculum that integrated new media trends with traditional political theories, offering a holistic perspective.

Facilitated student engagement through interactive lectures and debates, enhancing their analytical and communication skills.

Contributed to the institution's academic offerings by delivering specialized courses in political communication.

Nova University, The Knowledge Hub

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Adjunct Associate Professor (Adj.)

Cairo, New Administrative Capital, Egypt

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Summary

Delivered specialized instruction in research methodologies, contributing to the academic rigor and analytical capabilities of graduate students.

Highlights

Taught advanced Research Methods to graduate students, equipping them with essential skills for academic and professional inquiry.

Developed and implemented curriculum focused on contemporary research practices, enhancing student learning outcomes.

Provided expert guidance and mentorship to students, fostering their analytical and critical thinking abilities.

Contributed to the academic community by sharing specialized knowledge in research design and execution.

University of East London, European Universities in Egypt (EUE)

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Adjunct Associate Professor

Cairo, Egypt, Egypt

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Summary

Instructed students on visual communication research, enhancing their understanding of media representation and its societal implications.

Highlights

Taught 'Way of Looking: Visual Communication Research,' fostering critical analysis of visual media among students.

Designed engaging course content that explored theoretical frameworks and practical applications of visual communication.

Guided students in developing research projects on visual media, improving their analytical and presentation skills.

Contributed to interdisciplinary studies by integrating visual communication with broader media and political contexts.

The American University in Cairo (AUC)

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Adjunct Associate Professor, Journalism and Mass Communication Dept.

Cairo, Egypt, Egypt

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Summary

Instructed students on mass communication research and global media systems, fostering critical understanding of international media landscapes.

Highlights

Taught Mass Communication Research and Global Media Systems within the School of Global Affairs and Public Policy (GAPP).

Guided students through complex research methodologies, enabling them to conduct rigorous media studies.

Developed course content covering international media trends, policies, and their societal impacts.

Mentored students in analyzing global media dynamics, preparing them for careers in international communication.

Future University in Egypt (FUE)

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Associate Professor and Chair, Department of Political Mass Media

Cairo, Egypt, Egypt

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Summary

Led the Department of Political Mass Media, overseeing academic programs, faculty, and strategic initiatives, while conducting advanced research and teaching across media and political communication.

Highlights

Chaired the Department of Political Mass Media, managing operations, curriculum, and faculty, successfully reporting progress to the dean and faculty committee.

Taught a diverse range of undergraduate courses including Mass Media in the Arab World, Investigative Reporting, New Media, and Media Politics to hundreds of students.

Spearheaded the International Affairs Committee, forging partnerships with international organizations and universities, including establishing an Erasmus collaboration with Salzburg University.

Coordinated academic collaboration between FUE and the University of Cincinnati, enhancing research opportunities and faculty exchange programs.

Served on the University Ranking Committee, leading data collection and information management to advance the university's QS Rankings profile and sustainability efforts.

Approved published research and ethically evaluated abstracts as a member of the Research and Postgrad Studies and Research Ethics Committees.

Organized and co-organized multiple local and international conferences, including Mobile Journalism Conference 2021 and Science Journalism Conference 2022, engaging diverse participants.

Deutsche Welle Akademie, Germany

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Academic Consultant and External Evaluator

Bonn, Germany, Germany

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Summary

Led the external evaluation of the International Media Studies master program, ensuring adherence to academic standards and providing strategic recommendations for program enhancement.

Highlights

Reviewed the International Media Studies master program, delivering comprehensive feedback on curriculum and academic quality.

Presented findings at kick-off and change workshops, effectively communicating evaluation insights to stakeholders.

Conducted extensive research and interviews with over 50 program participants, alumni, instructors, and administrators to gather comprehensive program data.

Authored detailed and summarized evaluation reports using OECD/DAC criteria, providing actionable recommendations for program improvement.

Eton University

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Academic Consultant

Manchester, England, UK

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Summary

Guided Eton University through the Acquin accreditation process, ensuring compliance with higher education standards and facilitating the preparation of critical documentation.

Highlights

Familiarized with Acquin regulations for higher education accreditation, attending an online workshop with Acquin officers in January 2023.

Collected extensive data and information from Eton University officers and academics for the accreditation report, ensuring accuracy and completeness.

Collaborated with a team of experts to transform administrative procedures and develop curriculums aligned with British educational standards.

Contributed to writing the comprehensive accreditation report, detailing university operations and academic offerings for institutional qualification.

Deutsche Welle Akademe, Berlin, Germany

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Local Projects Coordinator in Egypt

Berlin, Germany, Germany

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Summary

Managed and developed professional media training and academic collaboration projects in Egypt, enhancing relationships with the Egyptian government and promoting gender equality in media.

Highlights

Coordinated, co-planned, and co-managed the 'More Women Voices' training programs (2015-2017) for female media graduates across Aswan, Assiut, Port Said, and Alexandria.

Identified, interviewed, and selected trainers for diverse media training programs, ensuring high-quality instruction and engagement.

Organized and maintained partnerships with AlAhram Canadian University and other stakeholders, facilitating successful project execution.

Monitored and reported on the newly established 'Masr El-Nas' website, sponsored by DW, ensuring project objectives were met.

Coordinated the 'Women's Voices 2014' training programs for Egyptian Women Journalists and the 'Crossing Borders' International Conference, engaging 100+ participants.

Managed the cooperation project between DW Akademie and the Mass Communication Faculty at Cairo University (2014-2016), fostering academic exchange and program development.

German University in Cairo (GUC)

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Adjunct Assistant Professor, Media MBA

Cairo, Egypt, Egypt

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Summary

Taught specialized media courses to postgraduate students and served as an external examiner for multiple Media Management MBA theses.

Highlights

Taught specialized postgraduate courses including Media Politics and Society, and Media Innovation, enhancing student expertise.

Served as an external examiner for three Media Management MBA theses, providing critical evaluation and feedback on research quality.

Contributed to the academic rigor of the MBA program by assessing research on virtual reality applications, online news credibility, and job satisfaction among journalists.

Mentored graduate students in developing robust research methodologies and analytical frameworks.

Canadian International College (CIC)

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Assistant Professor

Cairo, Egypt, Egypt

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Summary

Taught undergraduate courses in media and society, fostering critical thinking and media literacy among students, while establishing international academic partnerships.

Highlights

Taught undergraduate courses including Media and Society, Media Literacy, Global Media and International Relations, and Women and the Media.

Established a partnership cooperation between CIC and Deutsche Welle Akademie, formalizing collaboration through an MOU.

Developed engaging curriculum that integrated global media trends with local societal contexts.

Mentored students in understanding the impact of media on diverse social and political issues.

The American University in Cairo (AUC)

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Adjunct Assistant Professor, Journalism and Mass Communication Dept.

Cairo, Egypt, Egypt

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Summary

Instructed undergraduate journalism and mass communication courses, advised the Arabic section of the student newspaper, and served as a reader for MA theses.

Highlights

Taught undergraduate courses including Persuasion, Propaganda and Public Opinion, Introduction to Mass Communication, and Multimedia Writing.

Served as Arabic Advisor for the Caravan's Arabic Section (AUC Students' newspaper) for three years, guiding journalism students and revising weekly publications.

Mentored journalism students, enhancing their writing, reporting, and editorial skills for professional readiness.

Served as a reader on three MA theses, providing critical feedback on research related to gender discrimination, self-representation, and online empowerment.

Misr International University (MIU)

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Assistant Professor, Department of Mass Communication

Cairo, Egypt, Egypt

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Summary

Taught diverse undergraduate courses in mass communication, coordinated quality assurance efforts, supervised student publications, and contributed to curriculum development.

Highlights

Taught undergraduate courses including International Communication, Reporting, Writing for Mass Media (Broadcast, Print and Internet), Media Ethics, and Public Opinion.

Coordinated quality assurance efforts between the Mass Communication Faculty and the Quality Assurance Office, contributing to university strategic planning and annual self-study reports.

Supervised MIU's student newspaper 'Our Forum,' guiding students in developing news and feature stories, improving journalistic skills.

Contributed to the development of a new Political Communication Program, establishing a specialization for undergraduates, diploma, and master's levels.

University of Newcastle upon Tyne

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Teaching Assistant, Politics

Newcastle upon Tyne, England, UK

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Summary

Supported faculty in delivering political science courses, assisting students with academic concepts and fostering a conducive learning environment.

Highlights

Assisted in teaching political science courses within the School of Geography, Politics and Sociology.

Provided academic support to undergraduate students, clarifying complex political theories and concepts.

Facilitated discussion sessions and graded assignments, contributing to student learning and assessment.

Gained foundational experience in higher education instruction and academic support.

Education

University of Newcastle

Newcastle upon Tyne, England, UK
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PhD Politics (Political Communication)

The American University in Cairo (AUC)

Cairo, Egypt, Egypt
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Master of Arts Political Science (International Relations) Grade: 3.522/4.00

The American University in Cairo (AUC)

Cairo, Egypt, Egypt
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Bachelor of Arts Journalism and Mass Communication Grade: 3.08/4.00

Awards

Erasmus Research and Collaboration Grant

Paris Lodron University of Salzburg

Awarded for collaborative research with Paris Lodron University of Salzburg.

Future University in Egypt (FUE) Travel Grant

Future University in Egypt (FUE)

Received a $2000 travel grant to attend and participate in the ICA 2023 Conference in Toronto, Canada.

International Communication Association Travel Grant

International Communication Association (ICA)

Awarded a $400 travel grant to attend the Toronto conference.

FUE Travel Grant for LSE “Media Futures" Conference

Future University in Egypt (FUE)

Received a $2000 travel grant to attend and participate in the LSE “Media Futures" Conference in the UK.

FUE Research Award

Future University in Egypt (FUE)

Awarded $1000 for publishing in Scopus indexed Q1/Q2 Journals.

Outstanding Article for 2022

Digital Journalism

Peer-reviewed academic article "Egyptian Women Journalists' Feminist Voices in a Shifting Journalistic Field" shortlisted by Digital Journalism.

FUE Travel Grant for ICA 2022 Conference

Future University in Egypt (FUE)

Received a $2000 travel grant to attend and participate in the ICA 2022 Conference in Paris.

FUE Research Awards

Future University in Egypt (FUE)

Awarded $2000 for publishing in Scopus indexed Q1/Q2 journals.

Associate Professor Rank

The Supreme Council of Universities, Egypt

Achieved the rank of Associate Professor, recognizing significant academic contributions and leadership.

FUE Academic Excellence Award

Egypt's Supreme Council of Universities

Awarded $1000 for earning the Associate Professor rank.

Visiting Scholar Grant

University of Cincinnati, USA

Awarded a visiting scholar grant (cancelled due to COVID-19).

FUE Research Award

Future University in Egypt (FUE)

Awarded $1000 for publishing in Scopus indexed Q1/Q2 journals.

Laureate of the Community Leaderboard Contest (1st place)

Whova App, World Journalism Education Congress (WJEC)

Achieved 1st place in the Community Leaderboard Contest during the World Journalism Education Congress in Paris.

Deutsche Welle Akademie Grant

Deutsche Welle Akademie

Received a grant to attend the “Idea Lab – Reimagining Journalism Studies for the Middle East” training program in Beirut.

EU Med-Culture Program Grant

EU Med-Culture Program

Received a grant to attend “Methodologies and Resilience in Cultural Work Workshop” in Morocco.

EU Med-Culture Program Grant

EU Med-Culture Program

Received a grant to participate in Med-Culture's Regional Forum in Jordan, including training on facilitation and plenary session facilitation.

US Department of State Grant

US Department of State

Awarded a grant to attend the Study in the United States Institutes (SUSI) program in Journalism and Media at Scripps College of Communication, Ohio University, as the sole Egyptian scholar for the year.

EU Med-Culture Program Grant

EU Med-Culture Program

Received a grant to attend “Shift, Shape and Share – Training for Trainers – Advocacy for Culture” (1 & 2) in Morocco and Tunisia, participating in a two-stage TOT program.

PhD Students Grant “Communication Skills and More+

University of Durham, UK

Grant offered to selected PhD Students to attend an intensive training program on communication, teamwork, brainstorming, leadership, presentation, interviewing, and CV writing.

International Research Scholarship (IRS)

University of Newcastle, UK

Awarded a partial scholarship for international PhD students, covering university fees from 2002-2005.

Publications

Spurring or Blurring Professional Standards? The Role of Digital Technology in Implementing Journalistic Role Ideals in Contemporary Newsrooms

Journalism and Mass Communication Quarterly

Spurring or Blurring Professional Standards? The Role of Digital Technology in Implementing Journalistic Role Ideals in Contemporary Newsrooms

Good News – Bad News. Proportion between Positive and Negative Headlines in the Global News Feed (Based on Google News Aggregator)

Studies in Media and Communication

Good News – Bad News. Proportion between Positive and Negative Headlines in the Global News Feed (Based on Google News Aggregator)

Journalistic Role Conceptions and Performance in the Global South: A Comparison between Egypt and the UAE during Covid-19

International Communication Gazette

Journalistic Role Conceptions and Performance in the Global South: A Comparison between Egypt and the UAE during Covid-19

Egypt's #MeToo Moment: Using Social Media to Help Address Violence Against Women in Egypt

Violence Against Women in the Global South: Reporting in the #MeToo Era

Authored a book chapter examining the role of social media in addressing violence against women in Egypt during the #MeToo movement.

General trends in Arab post-COVID-19 journalism: digitalisation, practices and job instability

Ecologies of Global Risk Journalism: Conceptualizing Local Journalism in an era of Deep Disruptions

Authored a book chapter on the digitalization, practices, and job instability trends in Arab journalism post-COVID-19.

Media Populism: How Media Populism and Inflating Fear Empowers Populist Politicians

Frontier in Communication, Political Communication

Guest Editor for a special journal issue on Media Populism, exploring how media populism and fear influence populist politicians.

Job Satisfaction and Social Media Use: Cognitive Reflection and Journalists' Utilization in Egypt and the US

International Journal of Communication

Job Satisfaction and Social Media Use: Cognitive Reflection and Journalists' Utilization in Egypt and the US

Egyptian Women Journalists' Feminist Voices in a Shifting Digitalized Journalistic Field.

Digital Journalism

Egyptian Women Journalists' Feminist Voices in a Shifting Digitalized Journalistic Field.

Analyzing the Communicative Strategies of Egyptian Political Influencers: Content and Discourse Analyses of Twitter Accounts

Communication and Society

Analyzing the Communicative Strategies of Egyptian Political Influencers: Content and Discourse Analyses of Twitter Accounts

Development Journalism, Gender sensitivity and sustainability in Egypt: Analyzing the case of Women's Voices project

Kome Journal—An International Journal of Pure Communication Inquiry

Development Journalism, Gender sensitivity and sustainability in Egypt: Analyzing the case of Women's Voices project

Media Portrayal of Street Violence against Egyptian Women: Women, Socio-Political Violence, Ineffective Laws and Limited Role of NGOs

IAFOR Journal of Media, Communication and Film

Media Portrayal of Street Violence against Egyptian Women: Women, Socio-Political Violence, Ineffective Laws and Limited Role of NGOs

Questioning the Al-Jazeera Effect: Analysis of Al-Qaeda's Media Strategy and its Relationship with Al-Jazeera

Global Media and Communication

Questioning the Al-Jazeera Effect: Analysis of Al-Qaeda's Media Strategy and its Relationship with Al-Jazeera

Affective Imagery and Collective Memory: Discursive Analysis of Iconic Images of Pain

Global Media Journal, Arabian Edition

Affective Imagery and Collective Memory: Discursive Analysis of Iconic Images of Pain

New Media, Geopolitics and Terror: Discursive Analysis of Bush and bin Laden's Rhetoric

Arab World Geographer

New Media, Geopolitics and Terror: Discursive Analysis of Bush and bin Laden's Rhetoric

One War, Two Televised Worlds

Lambert Academic Publishing (LAP)

Authored a book analyzing the representation of conflict across different televised media platforms.

Mediatisation of Terror in Cyberspace: Scrutinizing Al-Qaeda's Media Strategy

The Real and the Virtual

Authored a book chapter scrutinizing Al-Qaeda's media strategy within the context of cyberspace and the mediatisation of terror.

Languages

English

Arabic

Certificates

Diploma in Advanced Training of Trainers

Notting Hill College, UK

Project Management Professional (PMP)

American University in Cairo (AUC)

Skills

Research & Analysis

Qualitative Research, Quantitative Research, Content Analysis, Discourse Analysis, Media Studies, Political Communication, Journalistic Role Performance, Risk Journalism, Gender Studies, Data Analysis, Academic Writing, Interdisciplinary Research.

Academic Leadership & Administration

Department Chair, Curriculum Development, Program Management, Strategic Planning, Faculty Management, Student Advising, Accreditation Processes, International Collaboration, Committee Leadership, Quality Assurance.

Teaching & Mentorship

Higher Education, Course Design, Instructional Design, Graduate Supervision, Undergraduate Teaching, Pedagogy, Adult Learning, Training of Trainers, Visual Communication Research.

Communication & Media

Digital Media, Public Speaking, Presentation Skills, Journalism, Editorial Management, Media Ethics, Public Opinion, Crisis Communication, Social Media Strategy, Investigative Reporting, New Media.

Project Management

PMP Certified, Project Planning, Project Monitoring, Stakeholder Management, Grant Management, Team Leadership, Program Evaluation.

References

References

Available upon request

Projects

Activism, Communication, and Social Justice Division Leadership

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Summary

Chairing the Activism, Communication, and Social Justice division of the International Communication Association (ICA), overseeing strategic direction and initiatives.

Journalism Safety Research Network - MENA Regional Co-Lead

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Summary

Co-leading the MENA region working group within the Journalism Safety Research Network, focusing on research and advocacy for journalist safety.

Global Risk Journalism Hub - MENA Regional Lead & Affiliate Researcher

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Summary

Led regional initiatives and conducted research as an Affiliate Researcher and MENA Regional Lead for the Global Risk Journalism Hub.

Journalistic Role Performance Research Project

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Summary

Served as Principal Investigator for the Second Wave of the Journalistic Role Performance research project, overseeing its execution and analysis.

Academic Expert, Safety of Journalists

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Summary

Provided academic expertise on the safety of journalists to the University of Liverpool, contributing to specialized research and policy discussions.